SEO is an acronym that stands for search engine optimization, it is the technique of receiving targeted traffic to a website from a search engine’s organic scales. Common tasks associated with SEO include developing high-quality subject, optimizing content around specific keywords, and building backlinks.

In further words, SEO pertains to making specific modifications to your website design and content that creates your site more attractive to a search engine. You do this with the expectation that the search engine will show your site as a main outcome on the internet searcher results page.

However, SEO marketing can look complex due to the various factors that can affect your ranking, the process for search engine optimization is simpler than it seems to be.

Search engines like to give the best service for their users. This means delivering results on the search engine pages that are not only high quality but also related to what the searcher is looking for.

In order to do this, search engines will search, several websites to reasonably understand what the site is about. This supports them to provide more related results to those who are searching for specific topics or keywords.

Also, the search engines will scan the site to assume how simple it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.

Search engine optimization is the technique that associations experience to support to make sure that their website positions high in the search engine for significant words and phrases. For example, suppose that you have an article about COVID-19

In order to get your content in front of the right people, you need to try to optimize your this blog post so that it will show up as the main result for anyone who browses for the term “COVID-19.”


Types of SEO :

Before we jump into the types of SEO, let us talk about content. Content is important in both attracting the search engines and assisting your organization makes contacts with site visitors. The better quality, relevant content segments that you have on your site, the more likely search engines will rate your pages higher on the search engine results page. Also, the more interesting and useful content you have on your site, the more likely your visitors will be to spend some quality period on your website and maybe even make an investment.

 

There are four types of SEO :

There are four types of SEO, The fundamental difference has to do with how intently SEO tricks to line up with Google activities and how that, eventually affects your SEO efforts:

1.Black hat SEO

2.White hat SEO

3.Grey hat SEO

4.Negative SEO

 

1.Black hat SEO

Black hat SEO will give you where you like to go faster. It usually costs less because you are putting up with shortcuts to the top by getting on against Google Guidelines. In fact, various black hat SEO tactics are especially called out in the guidelines as things you should NOT do. As such, they take the risk that your website and/or content will rate lower, be prohibited from search results, or demoted the second time Google updates its ranking algorithm.


2. White hat SEO

White hat SEO techniques adhere to Google Guidelines but usually take longer and cost more to execute. White hat SEO carries far slighter risk and manages to provide permanent and compounding value over time. Most valid SEO and content marketing businesses use white hat SEO tools and strategies.

 

3. Grey hat SEO

Grey hat SEO falls some place in the center as these tricks are not predominantly called out in Google's Guidelines. Be cautious putting up with this path as it is not safe to assume that just because a particular technique isn’t named or mentioned as being tricky and one that will get you into difficulty, that it will protect you from demotion or penalty.

 

4. Negative SEO

Negative SEO is the method of executing black or grey hat SEO techniques on someone else’s website with the purpose of causing harm. Harming your opponents makes room for you to move up in search results.

Follow the link to know about On-page & off-page SEO.